International Marketing (BUSI 490)
Term: 2014-2015 Academic Year Spring Term
Schedule
Tue-Thu, 1:00 PM - 2:15 PM (1/14/2015 - 5/6/2015) Location: TL TSCH 250
Description
An introduction to the important factors to be considered when marketing a product or service globally. Special emphasis will be placed on cross-cultural issues. Students will learn how to conduct a country analysis and to develop a marketing strategy based on this analysis. Prerequisite: BUSI337.