International Marketing (BUSI 490)
Term: 2011-2012 Academic Year Spring Term
Schedule
Mon-Wed-Fri, 11:30 AM - 12:20 PM (1/18/2012 - 5/9/2012) Location: TL TSCH 250
Description
An introduction to the important factors to be considered when marketing a product or service globally. Special emphasis will be placed on cross-cultural issues. Students will learn how to conduct a country analysis and to develop a marketing strategy based on this analysis. Prerequisite: BUSI337.