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Marketing Analytics (BUSI 481)
Term: 2011-2012 Academic Year Fall Term
Tue-Thu, 10:30 AM - 11:45 AM (8/23/2011 - 12/14/2011) Location: TL TSCH 102
This course introduces students to the process of leveraging data to inform marketing decisions. Students will learn to gather, process, and analyze consumer and market data using various analytical tools and techniques. Topics include market segmentation, targeting, pricing strategies, advertising effectiveness, and customer insights. The course emphasizes hands-on experience with data analysis methods such as conjoint analysis, regression analysis, and cluster analysis. By the end of the course, students will be equipped to apply data-driven