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Marketing Research (BUSI 474)
Term: 2015-2016 Academic Year Fall Term
Mon-Wed-Fri, 11:30 AM - 12:20 PM (8/25/2015 - 12/16/2015) Location: TL TSCH 250
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Study of the sources and applications of information necessary for the solution of marketing problems. A managerial approach is taken by stressing informational requirements of marketing managers, the decision-making process, and the uses of research in marketing management. Prerequisite: BUSI 337 and either STAT 374 or BUSI 338.