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Advertising & Promo Strat (BUSI 372)
Term: 2011-2012 Academic Year Spring Term
Mon-Wed-Fri, 11:30 AM - 12:20 PM (1/18/2012 - 5/9/2012) Location: TL TSCH 127
"A study of advertising and promotion as communication tools in marketing and business management. Students will develop an understanding of the process of creating effective advertising and promotional campaigns. Emphasis will also be placed on media planning, budgeting, and internet strategies."