Help

Course Information

Principles of Marketing (BUSI 337)

Term: 2024-2025 Academic Year Fall Term

Faculty

ZACHARY R PLUNK
Email address is hidden, click here to email

Schedule

Tue-Thu, 1:00 PM - 2:15 PM (8/26/2024 - 12/22/2024) Location: TL TSCH 250

Description


PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">







Examination of marketing principles, concepts, strategies, tactics and analytical tools used by profit and nonprofit organizations to selected target groups. Emphasis on the managerial aspects of marketing to develop, promote, distribute, and price the firm's offerings in a dynamic, diverse environment. Prerequisite: sophomore standing.