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Social Media Marketing (BUSI 333B)
Term: 2026-2027 Academic Year Fall Term
Tue-Thu, 10:30 AM - 11:45 AM (8/24/2026 - 12/20/2026) Location: TL TSCH 245
The course introduces students to the principles, strategies, and tools of social media marketing. It explores how businesses leverage social media platforms to create brand awareness, engage with audiences, and drive business objectives. Key topics include:
Social Media Ecosystem – Understanding various platforms and their roles in marketi