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Course Information

Social Media Marketing (BUSI 333B)

Term: 2026-2027 Academic Year Fall Term

Faculty

Zach R Plunk
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Schedule

Tue-Thu, 10:30 AM - 11:45 AM (8/24/2026 - 12/20/2026) Location: TL TSCH 245

Description









The course introduces students to the principles, strategies, and tools of social media marketing. It explores how businesses leverage social media platforms to create brand awareness, engage with audiences, and drive business objectives. Key topics include:


 


Social Media Ecosystem – Understanding various platforms and their roles in marketi