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Digital Marketing (BUSI 333A)
Term: 2025-2026 Academic Year Spring Term
Mon-Wed, 11:30 AM - 12:45 PM (1/12/2026 - 5/10/2026) Location: TL TSCH 127
This course provides a comprehensive understanding of the strategies, tools, and techniques used in digital marketing. Students will explore key topics such as social media marketing, search engine optimization (SEO), content creation, email marketing, mobile marketing, and analytics. Emphasis is placed on developing integrated marketing strategies that align with organizational goals and enhance customer engagement.