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Consumer Behavior (BUSI 331)
Term: 2018-2019 Academic Year Fall Term
Tue-Thu, 10:30 AM - 11:45 AM (8/21/2018 - 12/12/2018) Location: TL TSCH 102
This course examines the factors influencing consumer decision-making and behavior, integrating concepts from psychology, sociology, and economics. topics include consumer motivation, buying processes, market adjustments, product innovation, cultural and social influences, and the role of ethical considerations in marketing. Students will explore theoretical principles and their application to real-world marketing strategies, such as designing the marketing mix and positioning strategies for diverse target markets. The course emphasizes understanding c