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Introduction to e-Business (BUSI 132)
Term: 2012-2013 Academic Year Spring Term
Mon-Wed-Fri, 11:30 AM - 12:20 PM (1/15/2013 - 5/8/2013) Location: TL TSCH 252
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This course stresses the unique aspects of business models, strategies and tools which are used by businesses and organization as a viable means of differentiation and competition. Students will learn strategies involved in internet marketing, e-commerce, customer relationship management, social media as a communication tool, privacy and legal issues, logistics and procedures, and e-business strategic management. Studen