International Marketing (BUSI 490)

Term: 2024-2025 Academic Year Spring Term

Faculty

ZACHARY R PLUNKShow MyInfo popup for ZACHARY R PLUNK

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Schedule

Tue-Thu, 8:00 AM - 9:15 AM (1/13/2025 - 5/11/2025) Location: TL TSCH 130

Description

An introduction to the important factors to be considered when marketing a product or service globally. Special emphasis will be placed on cross-cultural issues. Students will learn how to conduct a country analysis and to develop a marketing strategy based on this analysis. Prerequisite: BUSI337.