International Marketing (BUSI 490)
Term: 2018-2019 Academic Year Spring Term
Schedule
Tue-Thu, 10:30 AM - 11:45 AM (1/16/2019 - 5/8/2019) Location: TL TSCH 245
Description
An introduction to the important factors to be considered when marketing a product or service globally. Special emphasis will be placed on cross-cultural issues. Students will learn how to conduct a country analysis and to develop a marketing strategy based on this analysis. Prerequisite: BUSI337.