Marketing Research (BUSI 474)

Term: 2024-2025 Academic Year Fall Term

Faculty

ZACHARY R PLUNKShow MyInfo popup for ZACHARY R PLUNK

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Schedule

Mon-Wed, 1:00 PM - 2:15 PM (8/26/2024 - 12/22/2024) Location: TL TSCH 102

Description

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Study of the sources and applications of information necessary for the solution of marketing problems. A managerial approach is taken by stressing informational requirements of marketing managers, the decision-making process, and the uses of research in marketing management. Prerequisite: BUSI 337 and either STAT 374 or BUSI 338.