Marketing Research (BUSI 474)

Term: 2023-2024 Academic Year Fall Term

Faculty

Monica D HernandezShow MyInfo popup for Monica D Hernandez

Email address is hidden, click here to email

Schedule

Mon-Wed, 1:00 PM - 2:15 PM (8/22/2023 - 12/13/2023) Location: TL TSCH 128

Description

PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">

Study of the sources and applications of information necessary for the solution of marketing problems. A managerial approach is taken by stressing informational requirements of marketing managers, the decision-making process, and the uses of research in marketing management. Prerequisite: BUSI 337 and either STAT 374 or BUSI 338.