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Course Information

Principles of Marketing (BUSI 337)

Term: 2024-2025 Academic Year Fall Term

Faculty

Monica D Hernandez
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Description


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Examination of marketing principles, concepts, strategies, tactics and analytical tools used by profit and nonprofit organizations to selected target groups. Emphasis on the managerial aspects of marketing to develop, promote, distribute, and price the firm's offerings in a dynamic, diverse environment. Prerequisite: sophomore standing.