BUSI 337 01 Z - Principles of Marketing

Course Information

Principles of Marketing (BUSI 337)

Term: 2015-2016 Academic Year Spring Term

Schedule

Mon-Wed-Fri, 10:30 AM - 11:20 AM (1/13/2016 - 5/4/2016) Location: TL TSCH 127

Description


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Examination of marketing principles, concepts, strategies, tactics and analytical tools used by profit and nonprofit organizations to selected target groups. Emphasis on the managerial aspects of marketing to develop, promote, distribute, and price the firm's offerings in a dynamic, diverse environment. Prerequisite: sophomore standing.



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Course Information (imported)

Principles of Marketing (BUSI 337)

Term: 2015-2016 Academic Year Spring Term

Schedule

Mon-Wed-Fri, 10:30 AM - 11:20 AM (1/13/2016 - 5/4/2016) Location: TL TSCH 127

Description


PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">







Examination of marketing principles, concepts, strategies, tactics and analytical tools used by profit and nonprofit organizations to selected target groups. Emphasis on the managerial aspects of marketing to develop, promote, distribute, and price the firm's offerings in a dynamic, diverse environment. Prerequisite: sophomore standing.



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