BUSI 337 01 C - Principles of Marketing

Help

Course Information

Principles of Marketing (BUSI 337)

Term: 2013-2014 Academic Year Fall Term

Schedule

Mon-Wed, 2:30 PM - 3:45 PM (8/27/2013 - 12/11/2013) Location: TL TSCH 250

Description


PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">







Examination of marketing principles, concepts, strategies, tactics and analytical tools used by profit and nonprofit organizations to selected target groups. Emphasis on the managerial aspects of marketing to develop, promote, distribute, and price the firm's offerings in a dynamic, diverse environment. Prerequisite: sophomore standing.