BUSI 337 01 - Principles of Marketing

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Course Information

Principles of Marketing (BUSI 337)

Term: 2012-2013 Academic Year Summer A

Schedule

Mon-Tue-Wed-Thu-Fri, 8:00 AM - 10:00 AM (6/3/2013 - 7/1/2013) Location: TL TSCH 130

Description


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Examination of marketing principles, concepts, strategies, tactics and analytical tools used by profit and nonprofit organizations to selected target groups. Emphasis on the managerial aspects of marketing to develop, promote, distribute, and price the firm's offerings in a dynamic, diverse environment. Prerequisite: sophomore standing.